Tuesday, April 21, 2009

Adbusting: Honda Insight

I was beaten to the punch on blogging this advert by McFlurry, which is the second Japanese firm to use an old Sunday School chorus (the other was Sony for their PSP), this ransacking of my childhood for consumerism is slightly distressing. I feel a rant coming on.

Honda who it seems can harness 'the power of dreams' have now found a way for us to be good. What can possibly be a greater dream? A way to absolve myself of guilt, a way to be one with the world, and still get from A-B in comfort. We can buy a hybrid car. From them. Now I'm all for new technologies that can reduce the impact of millions of cars. Hybrids are a good thing going in the right direction. But does this mean that those of us with old petrol cars are bad? Maybe. Maybe. Maybe not.

But is the way to be good, the way to be righteous living greener? Environmentalism is a new religion, no question, and with a new religion comes a new set of pharisees. The green lobby has them in spades. So can I become good by buying a new car?

We should let our lights shine and that should be about good deeds towards people and the earth. When the time comes to replace your car (that time being when the old one neither works or can fit your family in) it should be the greenest you can possibly manage, but to think that righteousness comes from trading in one car for another?

No, there is only one way to be good and that comes by grace alone, through faith alone in Christ alone.


Blue, with a hint of amber on 21 April 2009 at 16:57 said...

I know someone who is an envornmental consultant.

He has a Toyota Prius for work.

And a Lotus for the weekend!

You could not make it up!

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