I guess there won't have been too many times in his life that Ronaldo has been compared to a golden cow, so today is his lucky day. While I'm in Brighton with thousands worshipping Jesus - 80,000 turn up to watch the world's most expensive footballer officially arrive.
Around the world 3 billion watch the funeral of a dead pop star and people make silly fawning comments about his legacy. Krish K has some good thoughts on the subject here.
Responding intelligently to a culture infatuated with celebrity is almost as important as response to a society consumed by a desire to acquire. So I intend to give that some thought, or failing that just to blog some stuff off the top of my head.